Mad Men Mondays

Credit John W. Hartman Center, Duke University Rubenstein Library

WUNC publishes the latest "Mad Men Monday" column written by the Hartman Center. A part of Duke University's Rubenstein Library, the Hartman Center studies advertising history, and each Monday they dig through their archive to find ads for items referenced in the latest Mad Men episode. Here are all the columns, from WUNC & Hartman Center (originally posted here):

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Mad Men Mondays
3:53 pm
Mon May 19, 2014

Mad Men Mondays: Episode 6, “The Strategy”

'Loafers' in advertising from Duke University's Hartman Center. Part of Mad Men Mondays.

In partnership with Duke University's Hartman Center, we continue the Mad Men Mondays series with images from the University's advertising archive that relate to Sunday night's episode.

Last night’s episode featured references to loafers, Buick, Barbie, Fondue pots, among other things.  Enjoy our selection of highlighted ads that reflect the brands and themes that Mad Men characters interacted with last night.

Episode Synopsis

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Mad Men Mondays
3:22 pm
Mon May 12, 2014

Mad Men Mondays: Xerox, Golf Clubs And Runaways

Xerox ad from The Hartman Center

Episode 5 from the final season of AMC's "Mad Men" has aired and as we have done over the last several Mondays, in partnership with Duke University's Hartman Center For Sales, Advertising & Marketing History, we present the next in the "Mad Men Mondays" series.

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Mad Men Mondays
3:08 pm
Mon April 14, 2014

'Mad Men' Mondays: Intriguing Archival Images From Advertising History

Here are some real ads that are from the 'Mad Men' time period. The Smirnoff Brunch: Worth dropping by for.
Hartman Center for Sales, Advertising & Marketing History http://library.duke.edu/rubenstein/hartman

AMC’s final Mad Men season debuted this week. Many staff members of the Hartman Center at Duke University tuned in. The center specializes in advertising and marketing history. Their archives are full of the sort of ads seen on the series. In fact, the AMC show even consults with them from time to time.

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Arts & Culture
2:51 pm
Mon June 24, 2013

Mad Men Monday: Season Finale Breakdown With Duke's Hartman Center

An ad for Chanel No. 5 from 1968.
Hartman Center, Rubenstein Library, Duke University

The season finale delivered many memorable moments that will keep us guessing until next year. Stan tells Don that he wants to be the one that goes to Los Angeles to open a satellite office that will service the Sunkist account. After a bad phone conversation with Sally, Don gets drunk at a bar when he is supposed to be at work. Later he wakes up in jail. Pete is horrified to find out that his mother is lost at sea. She married Manolo on a cruise and it is presumed that he threw her overboard in order to inherit her money.

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Arts & Culture
3:09 pm
Mon June 17, 2013

Mad Men Mondays: Duke's Hartman Center Locates Archival Ads From Episode 12

A Nixon-Agnew billboard from 1968, like ones the Mad Men characters would have seen.
Hartman Center, Rubenstein Library, Duke University

Don stays home from work feigning illness and drinking too much, as he mourns what happened with Sally. Ken goes hunting with two Chevy executives and accidently gets shot in the face. Betty tells Don that Sally doesn’t want to visit him anymore and that she wants to go to boarding school. Ted and Peggy’s fondness for each other becomes apparent to others in the office. Harry calls Don to tell him that Sunkist has approved a large media budget.

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Arts & Culture
1:22 pm
Mon June 10, 2013

Mad Men Mondays: Episode 11 Recap With Duke's Hartman Center

A Purina cat food ad from 1968.
Hartman Center, Rubenstein Library, Duke University

The title of last night’s show,"Favors," accurately sums up a major theme seen in the episode.  Many characters need or give favors, though not without consequences.  The SC&P staff realizes that they are competing for two similar clients, Sunkist and Ocean Spray, so one will have to be resigned. While talking to Peggy, Pete’s mother claims she is in love with her nurse Manolo, and implies that their relationship is sexual. Sylvia and Arnold are afraid because their son Mitchell is reclassified 1A by the draft after dropping out of school and sending back his draft card in protest.

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Arts & Culture
2:00 pm
Mon June 3, 2013

Mad Men Mondays: A Look At Episode 10 With Duke's Hartman Center

A 1968 ad for Carnation instant breakfast, from Duke's Hartman Center archives.
Hartman Center, Rubenstein Library, Duke University

The riots and politics of the 1968 Democratic Convention in Chicago continually weave in and out of Episode 10, through media and discussions. The partners begin discussing changing the agency's name.  Don, Roger and Harry travel to Los Angeles for client presentations, including Carnation. Harry drives Don and Roger to a party in the Hollywood Hills.  Starlets and stoned hippies roam poolside. Don is invited to share a hit from a hookah. His hallucination ends with him seeing himself face down in the swimming pool. He comes to on the deck, wet and coughing, with a soaked and out-of-breath Roger telling everyone he's fine.

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Arts & Culture
2:25 pm
Tue May 28, 2013

Mad Men Tuesday: Episode 9 With Duke's Hartman Center

A Winston Menthol ad from 1968.
Hartman Center, Rubenstein Library, Duke University

This is a weekly column written by the Hartman Center, part of Duke University's Rubenstein Library that studies advertising history. Each Monday they dig through their archive to find ads for items referenced in the latest Mad Men episode. Here is this week's column (originally posted on their blog) written by Jacqueline Reid Wachholz and the Hartman Center.

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Arts & Culture
12:42 pm
Mon May 20, 2013

Mad Men Mondays: Episode 8 Analyzed By Duke's Hartman Center

Episode 8 mentioned soup. This 1958 ad for Campbell's Soup is something the Mad Men characters might have seen.
Hartman Center, Rubenstein Library, Duke University

This is a weekly column written by the Hartman Center, part of Duke University's Rubenstein Library that studies advertising history. Each Monday they dig through their archive to find ads for items referenced in the latest Mad Men episode. Here is this week's column (originally posted on their blog) written by Lynn Eaton and the Hartman Center.

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Arts & Culture
2:50 pm
Mon May 13, 2013

Mad Men Mondays: Duke's Hartman Center Explores Episode 7

"Give him the children's aspirin more doctors recommend"
Repository: Hartman Center, Rubenstein Library, Duke University

This is a weekly column written by the Hartman Center, part of Duke University's Rubenstein Library that studies advertising history. Each Monday they dig through their archive to find ads for items referenced in the latest Mad Men episode. Here is this week's column (originally posted on their blog) written by Jacqueline Wachholz and the Hartman Center.

Read more

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