Jim Goodmon

Image of Jim Goodmon, CEO of Capitol Broadcasting Company
Capitol Broadcasting Company

Jim Goodmon was immersed in the world of broadcasting as a young kid, watching his grandfather build Capitol Broadcasting Company from the ground up. He spent his teen years driving around eastern North Carolina giving away free TV antennas to encourage people to start tuning into WRAL.

Jim Goodmon with his son, Michael.
StoryCorps

American Brands closed the Lucky Strike tobacco factory in downtown Durham in 1987. It was still abandoned in 1995, when Jim Goodmon, President of Capitol Broadcasting Company, built the new Durham Bulls stadium across the street. Goodmon says he’d go to the baseball games and stare at the gigantic, abandoned warehouse. He eventually decided to try to bring it back to life, and he tells that story to his son, Michael.