When Jennifer Ho went to the hospital for testing on a lump in her breast, she encountered the image often associated with breast cancer: the pink ribbon.
A nurse led the UNC English professor to an exam room. She recalls, "And then I saw a tote bag with UNC hospital's name on it and the pink ribbon. And I had this immediate visceral reaction. And I'm walking with the nurse. And I said something I can't repeat on the air." Ho said, "I hate those *** pink ribbons."