Marketplace

M-F 6:30 p.m.
  • Hosted by Kai Ryssdal

In-depth focus on the latest business news both nationally and internationally, the global economy, and wider events linked to the financial markets. The only national daily business news program originating from the West Coast, Marketplace is noted for its timely, relevant and accessible coverage of business, economics and personal finance.

The Peace Corps wants ... baby boomers?

19 hours ago
Jenny Ament

According to the U.S. Peace Corps, 7 percent of its 6,818 volunteers are over the age of 50, and the international service organization would like to see that double. Retired volunteers, the agency says, bring unique life skills and professional experiences with them that allow them to instantly impact the communities they serve around the world.

Making blue more black and brown

23 hours ago
Mitchell Hartman

Incidents of racial bias by police, harsh treatment of black and Latino civilians by police and police shootings in questionable circumstances are continuing to generate protest and investigation across the U.S.

Many critics of contemporary law enforcement cite the continued dominance of police departments by whites, often in cities that have become majority black and/or Latino, as a significant cause of continued problems between police and the communities they serve.

Why making movies isn't like making hamburgers

23 hours ago
Adrienne Hill

The summer movie season is not exactly off to a strong start. The Memorial Day weekend box-office take was one of the lowest in years.

Will sponsors bail on the World Cup?

23 hours ago
Adam Allington

Talk about a bad week for the “beautiful game.” The corruption charges against FIFA officials are off-putting, yet there is no other live global event that provides the marketing reach that an event like FIFA's World Cup offers.

Making a home without a house

23 hours ago
Jeff Tyler

The number of homeless people in Los Angeles County has grown 12 percent in the last two years. New encampments have sprouted on sidewalks across the city, including a dozen or so tents just across the 110 Freeway from Los Angeles' downtown — in plain-sight of commuters passing on their way to work.

"People go by us and think we're invisible," Dennis Epping, 44, says. "It's frustrating and degrading."

Epping shares a tent with Christine Boyer, 52. The couple has been together for more than a decade. In the past, when they fell on hard times, they could rely on family.

Video: 'Game of Thrones,' Facebook and the GDP Explained

23 hours ago
Marketplace staff

What's Gross Domestic Product? It’s like if Westeros from "Game of Thrones" had a Facebook page. Get it? You will.

Produced by Preditorial
Design and Animation by Fatdroid
Script: Paddy Hirsch
Director: Rick Kent
Producer: Mimi Kent

Marketplace for Friday, May 29, 2015

23 hours ago

California's snowpack has run out

23 hours ago
Kai Ryssdal

This news is of primary interest to Californians and anybody who eats any of the fruits and vegetables that are grown here.

A chart out from the California snow survey showed that the California snowpack — you know, the source of a huge chunk of the water supply in this state — is at zero.

Zero percent of normal.

There's no water left up there.

Marketing to Millennials

May 29, 2015
Eliza Mills

At Leo Burnett, the Chicago-based ad agency ranked 9th in the world, most meetings mention millennials. Mick McCabe, chief strategy officer at Leo Burnett, says that Millennials are "the topic du jour," and it shows in the agency's ads. 

Leo Burnett works with McDonald's, Coke, Allstate, Nintendo, Samsung and esurance. In recent years, their ads have introduced themes and characters meant to appeal to a younger audience, building status for newer brands that already skew young and revitalizing advertising for legacy brands. 

Retirement: How it feels and how to pay for it

May 29, 2015
Lizzie O'Leary and Jenny Ament

Retirement. How does it feel? And how do you pay for it?

Lizzie O'Leary talks about the psychology of retirement with Nancy Schlossberg, the author of Revitalizing Retirement: Reshaping Your Identity, Relationships, and Purpose.

"Especially for men and women who are highly invested in their work, who love what they're doing, the thought of retirement creates some anxiety," Schlossberg says. 

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