The Tanning of America
Steve Stoute has been in the middle of the hip-hop revolution since the early days, first as a music producer and promoter, then as a million-dollar marketer. He founded his own company, Translation, which has brokered deals between uber-corporations and megastars like Beyonce, Mary J. Blige and Justin Timberlake. In a new book, "The Tanning of America" (Gotham/2011), Stoute reflects on the power of hip-hop culture to transform not just what we buy and sell but how we see one another. Host Frank Stasio talks with Stoute in advance of his appearance on Duke University Professor Mark Anthony Neal's webcast “Left of Black” tonight at the John Hope Franklin Center in Durham.