“Election day is one time we are all equal, whether you are young or old, rich or poor. When we vote we all have the same say, that is unless you live in North Carolina," said Barber in this ad.
The ad was paid for by The Advancement Project out of Washington, DC. It helped the NAACP file a lawsuit against the state for what it calls discriminatory new voter legislation. The radio ad introduces a special hotline for people to call who may not understand the implications of the state’s new law, which limits early voting, and eliminates same-day registrations and the use of student I-D cards.
North Carolina’s Republican led legislature says the new voting requirements are in place to combat fraud. The ads are currently airing in Raleigh, Charlotte, Fayetteville and Lumberton. The NAACP hotline number is "855-No-ID-4-Us."