American Brands closed the Lucky Strike tobacco factory in downtown Durham in 1987. It was still abandoned in 1995, when Jim Goodmon, President of Capitol Broadcasting Company, built the new Durham Bulls stadium across the street. Goodmon says he’d go to the baseball games and stare at the gigantic, abandoned warehouse. He eventually decided to try to bring it back to life, and he tells that story to his son, Michael.
Jim and Michael Goodmon told their story in Durham when StoryCorps came to town. They talked inside StoryCorps' mobile recording booth, which was parked on the American Tobacco campus.