Sponsorships
Your sponsorship of WUNC News strengthens your brand awareness and demonstrates your commitment to providing a free, reliable, and trustworthy news source for our community.
WUNC News is a top-ranked station in the Triangle region and beyond, with nearly 300,000 weekly listeners1 tuning in weekly for high-quality news and culture programming from our local reporters and public radio partners.
Our terrestrial FM radio reaches audiences across North Carolina:
- 91.5 in the Triangle
- 88.9 in Manteo and the Outer Banks
- 91.9 and 99.9 in Fayetteville
- 91.1 in Welcome
- 90.9 in Rocky Mount
- 89.1 in Laurinburg
- 89.9 in Chadbourn
- 90.5 in Buxton
- 94.1 in Lumberton
We also reach audiences across digital platforms. Our website, app, and podcasts make it easy for audiences to engage with our content from any location.
Reach Coveted Audiences and Customers
As a WUNC News sponsor, you’ll reach decision-makers and influencers. Our curious, coveted, and loyal public radio audiences share common threads2:
- Educated
WUNC News Ranks #1 in the Triangle for people with college or graduate degrees. - Influential
WUNC News ranks #1 for people in professional management positions, small business owners, and/or who ran for or held political office or served as a committee member or officer in a local organization. - Cultured
WUNC News ranks #1 for people who visit museums and/or attend live theatre or dance performances. - Community-minded
WUNC News ranks #1 for people who volunteer and/or donate money to non-profit organizations and are registered to vote and consistently participate in local, state, and national elections.
Discover the “NPR Halo Effect”
As a WUNC sponsor, you’ll also enjoy the “NPR Halo Effect” — reaching highly engaged audiences who value NPR’s high-quality journalism — and their local stations and sponsors3.
- #1 in trust for listeners.
- 78% agree that the programming on their local station is personally important to them, and they would miss it if it went away (vs. 58% of commercial radio listeners).
- 72% agree that their opinion of a business is more positive when they find out it advertises on an NPR station (vs. 37% of commercial radio listeners).
- 68% agree that when price and quality are equal, they prefer to buy products from companies that sponsor NPR programming (vs. 36% of commercial radio listeners).
- 84% of broadcast listeners have taken action because of a sponsorship message.
- 82% of podcast listeners have taken action because of a sponsorship message.
See What Our Sponsors Have to Say
From statewide companies to small local businesses, we drive greater awareness and revenue for a wide array of sponsors.
We work with you to create customized packages and underwriting messages that align with your business objectives and meet your marketing goals.
See what our sponsors have to say about their success with WUNC News.
Connect with Our Sponsorship Team
Ready to learn more about how WUNC News can benefit your business?
Contact Bob Kastl or call 919.445.9152. Please include your name, business name, and the best way to reach you.
Underwriting guidelines are available online. You’ll also work directly with your Corporate Support Associate to draft verbiage.
We look forward to connecting with you soon!
1 Source: Nielsen: Fall 2023, Persons 12+, M-Su 6a-12m
2 Source: Nielsen: Raleigh-Durham WI24/FA23/SU23/SP23; Scarborough R2 Aug22-Aug23
3 Source: Kantar, NPR State of Sponsorship Survey, June 2023. Survey Base: Listeners = Morning Edition/All Things Considered listeners (n=450). Nonlisteners = listen regularly to radio but no NPR in past 12 mos. (n=450) Non-listeners answered questions about the station they listen to most often.