White Women

Image of Hank Willis Thomas's 'The natives will get restless'
ourtesy of the artist and Jack Shainman Gallery, New York.

For a century, advertising campaigns have marketed products to white women by pairing phrases with images to construct a standard for white femininity. The contemporary art exhibit "Unbranded: A Century of White Women, 1915-2015" ​includes a visual chronology of advertisements without the original ad's accompanying text. The collection aims to explore the intersecting dynamics of  beauty, race and gender through decades of marketing.