A new tourism venture aims to help travelers wander off the “beaten path” and help small entrepreneurs at the same time.
It’s called “People First Tourism.” Duarte Morais is an Associate Professor of Equitable and Sustainable Tourism at NC State. He is also the CEO of "People First Tourism." He says money can be made by providing authentic experiences for visitors.
“For tourism to really benefit local communities there should be a lot of locals involved in tourism as small business owners," said Morais.