Social Networking

photo of Brian Southwell
Courtesy of Brian Southwell

How long does it take the brain to input information and process it as fact or fiction? Not long, according to Brian Southwell. He is a researcher at RTI International and co-editor of the book “Misinformation and Mass Audiences” (University of Texas Press/2018) who looks at the science and psychology behind "fake news.” 

Brian Southwell's new book studies the effectiveness of social networking in spreading health news.
John Hopkins Press

Scientists and public health officials are increasingly turning to social media and peer-to-peer networks to educate the public.  

Online networking sites have become one of the primary ways humans forge connections with each another. Ian Gilby tells us that Gombe chimps might be just as interested in social networking as we are. He's been studying the ways chimpanzees form coalitions with one another in order to thrive and reproduce.