Marketing executives say they’re hiring and they’re increasing social media budgets.
Chief Marketing Officers questioned for the bi-annual C-M-O Survey, say they plan on spending about 10-percent of their budgets on social media. That’s an increase of three-percent. Christine Moorman is a professor at Duke’s Fuqua School of Business and director of The C-M-O Survey. She says the increase shows companies are trying to figure out how to integrate social media with the rest of their strategy.