Tagged: Social Media

This month, the San Diego-based nonprofit organization Invisible Children debuted a Web video campaign called “Kony 2012.” The short film aims to raise awareness about a man named Joseph Kony who has been responsible for kidnapping countless children in Northern Uganda and other areas in Central Africa for use in his rebel army.

Marketing executives say they’re hiring and they’re increasing social media budgets.

Chief Marketing Officers questioned for the bi-annual C-M-O Survey, say they plan on spending about 10-percent of their budgets on social media.  That’s an increase of three-percent.  Christine Moorman is a professor at Duke’s Fuqua School of Business and director of The C-M-O Survey.  She says the increase shows companies are trying to figure out how to integrate social media with the rest of their strategy.

There’s a company in the Triangle that’s fighting for leverage in the big wide world of social couponing.  Twongo – based in Cary – began competing in the “daily deal” game early last year.   Today – the company considers its main competitors Groupon and Living Social. Twongo says there’s room for everybody – but in the Raleigh – Durham-area – they want to be number one.