Shark Week

The Discovery Communications Building in Silver Spring, Maryland decorated for Shark Week in August 2012.
Farragutful / Wikipedia

The Discovery Channel's Shark Week marathon starts this week. But UNC Communications researchers say the footage showing sharks acting like vicious predators can be misleading.

Suzannah Evans and Jessica Gall Myrick co-authored a study of people's responses to Shark Week footage. Evans, a doctoral candidate, says they found that viewers assumed they were more likely to be attacked by a shark than they really are.