Reynolds American

A picture of a pack of Newport cigarettes.
Officer / Wikipedia

Reynolds American and the Lorillard Tobacco Company are expected to approve a $27.4 billion buyout at shareholders' meetings later this month. The move is part of a new generation of smoking where rolled cigarettes are giving way to e-cigarettes, raising the question of whether tobacco will actually be a part of Tobacco Road in the future. Host Frank Stasio talks with Richard Craver, reporter for the Winston-Salem Journal, and Andrew Brod, economics professor at UNC-Greensboro, about the evolution of the tobacco industry in North Carolina.

Stanley Hughes
Leoneda Inge

The federal tobacco buyout program has officially ended.  The last of the tobacco buyout checks are being distributed this month.

The program, officially known as the Tobacco Transition Payment Program (TTPP),  was started to help farmers transition from the Depression-era quota system to the free market. 

North Carolina has fared pretty well during the transition:

A package of Zonnic gum
cigarettesreporter.com

It might seem counterintuitive: a tobacco giant jumping into the pharmaceutical market. But with the national launch of Zonnic, Reynolds American thinks it can redefine an area typically controlled by drug companies.

Zonnic is Reynolds's nicotine gum. It sells for cheaper than other nicotine gums, and comes with the marketing muscle of the company responsible for Camel and Pall Mall. Reynolds has been testing Zonnic for two years in Iowa and Nebraska, and has determined its time to go national.

    

Reynolds American and Lorillard, two of the country’s biggest tobacco producers, announced a merger yesterday that is expected to reshape the tobacco industry. 

A picture of a pack of Newport cigarettes.
Officer / Wikipedia

Reynolds American plans to acquire Lorillard as part of a $27 billion merger. The deal would bring together the second- and third-largest tobacco companies in America.

Reynolds owns the popular Camel and Pall Mall cigarettes, but now they stand to acquire Lorillard's iconic Newport brand.

Reynolds President Susan Cameron said she's had her eye on it for some time.

Lorillard's major brands
Lorillard

America's second and third-largest tobacco companies have announced the terms of a potential merger. Reynolds American Inc. will buy Lorillard for $27.4 billion. The Newport cigarette brand will follow Lorillard to Reynolds, where it will join Camel and Pall Mall, and VUSE (Reynold's e-cigarette brand).

Reynolds is based in Winston Salem, NC. Lorillard is located in Greensboro.

Vuse electronic cigarettes, part of a growing industry, are now being distributed nationally.
R.J. Reynolds Vapor Company

Reynolds American is now distributing its electronic cigarettes nationally. The Vuse vapor product had been widely available in only four states until now. It became the top-selling E-cigarette in Utah and Colorado last year. E-cigarettes heat a liquid nicotine solution in a disposable cartridge that is then inhaled. Vuse is a battery-powered, smokeless vapor product.

Electronic Cigarettes
Leoneda Inge

Reynolds American is forging ahead with its electronic cigarette brand.  The announcement was made Friday in Tobaccoville.

Reynolds American CEO Susan Cameron says it’s time for everybody to have the chance to try out their VUSE digital vapor cigarette. 

“It it’s selling like hot cakes, you need more hot cakes,” said Cameron.

And Cameron had no problem whipping out her personal VUSE.

“Yes, this is a VUSE, I tried it, and I actually use it, it’s spectacular.”