Dan Ariely works in contradictions. He studies behavioral economics and points out that humans are logical but irrational beings.
How do we assign monetary value to a thought or an idea? How do we decide when a lie is more valuable than the truth? Are we really in control of the decisions we make on a daily basis?
At the crossroads of psychology and economics, Ariely has made it his life’s work to study the idea that some of our best intentions can lead to our most irrational behavior.