It might seem counterintuitive: a tobacco giant jumping into the pharmaceutical market. But with the national launch of Zonnic, Reynolds American thinks it can redefine an area typically controlled by drug companies.
Zonnic is Reynolds's nicotine gum. It sells for cheaper than other nicotine gums, and comes with the marketing muscle of the company responsible for Camel and Pall Mall. Reynolds has been testing Zonnic for two years in Iowa and Nebraska, and has determined its time to go national.