Fuqua School of Business

The State of Things
11:50 am
Tue August 5, 2014

Why Commercials Work Better When You Don't Pay Attention

Credit Creative Commons

Note: This is a rebroadcast from a show that aired November 7, 2013.

Think you’re avoiding the advertisements when you fast forward through using your DVR?

Think again. New research from Duke’s Fuqua School of Business shows that sometimes commercials are even more effective when you’re not paying attention.

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The State of Things
11:44 am
Thu November 7, 2013

Why Commercials Work Better When You Don’t Pay Attention

Credit Creative Commons

Think you’re avoiding the advertisements when you fast forward through using your DVR?

Think again. New research from Duke’s Fuqua School of Business shows that sometimes commercials are even more effective when you’re not paying attention. Host Frank Stasio talks to Gavan Fitzsimons, a professor in Duke’s Fuqua School of Business.

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Business & Economy
2:00 pm
Thu April 18, 2013

Can The Pitch Of Your Voice Affect Your Income?

Jeff Immelt, CEO of GE.
Credit Ed Schipul via Flickr, Creative Commons

A new study from Duke University says it can. Research finds that male CEOs with deeper voices make more money, manage larger firms, and have a longer tenure than those with higher pitched voices. The study follows another published last year by Duke scientists revealing that deep-voiced people are perceived to have better leadership qualities.

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Business & Economy
7:09 am
Wed March 13, 2013

What Did You Say? Racial Slurs In The Workplace

Duke Associate Prof. Ashleigh Rosette is one of the authors of 'Why Do Racial Slurs Remain Prevalent in the Workplace.'
Credit Duke University

A researcher from Duke’s Fuqua School of Business has helped analyze a series of studies and publish a paper on the prevalence of racial slurs used in the workplace.  There’s a growing body of online humor that has been pegged “friendly prejudice.”  You can hear it in this popular video titled – “Dear White People.”

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Business & Economy
9:00 am
Wed September 12, 2012

Duke CFO Survey Shows Pessimism

The latest Duke University CFO Magazine survey shows rising pessimism among companies in the US and abroad.

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Business & Economy
10:00 am
Wed September 7, 2011

Chief Marketing Officers Spend on Social Media

Marketing executives say they’re hiring and they’re increasing social media budgets.

Chief Marketing Officers questioned for the bi-annual C-M-O Survey, say they plan on spending about 10-percent of their budgets on social media.  That’s an increase of three-percent.  Christine Moorman is a professor at Duke’s Fuqua School of Business and director of The C-M-O Survey.  She says the increase shows companies are trying to figure out how to integrate social media with the rest of their strategy.

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Business & Economy
2:35 am
Fri January 21, 2011

Duke Study Looks At Offshoring Jobs

A new report from Duke University’s Fuqua School of Business shows a shortage of skilled workers in the U-S may be one of the main reasons for the off-shoring of American business service jobs.  Arie Lewin is a Duke professor of strategy and international business.  He says American companies in I-T services and software development are not saving money by off-shoring

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