FRAC

An image of somebody picking strawberries
Joseph Rodriguez / News & Record www.greensboro.com

Matthew King’s motto is simple: “think global but act local.”

For King, this is the solution to food insecurity. He is the executive director of Vision Tree Community Development Corporation, a nonprofit that helps Greensboro residents get food to their doorstep with mobile food markets. He said the basic idea of connecting urban farmers to local consumers can be applied anywhere in the world, but Greensboro needs it more than ever.