Many holiday shoppers are already at the malls on this busiest retail shopping day of the year. But a new poll says most North Carolinians are keeping a tight purse this season.
Retailers have been working especially hard to get shoppers in stores on this Black Friday.
Kenneth Fernandez is director of the Elon University Poll. He says there are several reasons why one-third of North Carolinians plan to spend less money on gifts this year.