Branding

abstract art of a world map
Art by Nicholas Raymond / http://freestock.ca/flags_maps_g80-world_map__abstract_acrylic_p2970.html

In the middle of a landmass in the Northern Hemisphere bordered by oceans, people call themselves Americans. According to both their own laws and broader international ones, they are members of a group known as a nation-state – in this case the United States of America.

Image of Hank Willis Thomas's 'The natives will get restless'
ourtesy of the artist and Jack Shainman Gallery, New York.

For a century, advertising campaigns have marketed products to white women by pairing phrases with images to construct a standard for white femininity. The contemporary art exhibit "Unbranded: A Century of White Women, 1915-2015" ​includes a visual chronology of advertisements without the original ad's accompanying text. The collection aims to explore the intersecting dynamics of  beauty, race and gender through decades of marketing.