Advertising

Jorge Valencia / WUNC

It’s hard to imagine an industry in North Carolina that hasn’t somehow been affected by House Bill 2.  Restaurants say they’ve lost business. Hotels have seen conference organizers cancel conventions to protest the law. And start-ups say some investors are steering clear of North Carolina. But much of the work of dealing with the unwanted attention has been left to small businesses that don’t want to be associated with the law.

Photo: Sign that says 'You Must Be 21 Years Old To Enter'
Flickr user Steve Mclaughlin

The North Carolina Alcohol Beverage Control Commission is preparing an advertising campaign against underage drinking.

According to an ABC survey, up to 40 percent of children in North Carolina have consumed alcohol before they get to the ninth grade.

ABC Chairman Jim Gardner says part of the motivation behind the campaign is another, more stark, statistic.

Creative Commons

Note: This is a rebroadcast from a show that aired November 7, 2013.

Think you’re avoiding the advertisements when you fast forward through using your DVR?

Think again. New research from Duke’s Fuqua School of Business shows that sometimes commercials are even more effective when you’re not paying attention.

A picture of a car wrapped in Fox News and American Idol ads.
Nicolelajones / Wikipedia

The Raleigh Planning Commission wants to close a loophole in the city's sign ordinance. This morning, they'll present a proposal to the City Council that would force businesses to move vehicles emblazoned with company information away from the street.

The measure would require the vehicle to be parked behind the building or near the entrance to the business.

Book cover shows newspaper stands
uncpress.unc.edu

The advent of the internet forced many industries to adjust, and newspapers were no exception. To deal with new competition and the changing face of advertising, community papers are reaching across platforms. A new book, "Saving Community Journalism: The Path to Profitability" (The University of North Carolina Press/2014) seeks to assist local papers in that transition.

 

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Think you’re avoiding the advertisements when you fast forward through using your DVR?

Think again. New research from Duke’s Fuqua School of Business shows that sometimes commercials are even more effective when you’re not paying attention. Host Frank Stasio talks to Gavan Fitzsimons, a professor in Duke’s Fuqua School of Business.

A bus in Chapel Hill.
Town of Chapel Hill

Chapel Hill Transit has approved a pro-Israel advertisement to run inside town buses. 

The proposal is the latest in a series of polarizing ads that started last year when the Church of Reconciliation ran a poster that called for the U.S. to end military aid to Israel.  The group American Freedom Defense Initiative countered with an ad that called opponents of Israel "savages," setting off a debate about which ads should be allowed on buses. 

Hartman Center, Rubenstein Library, Duke University

The season finale delivered many memorable moments that will keep us guessing until next year. Stan tells Don that he wants to be the one that goes to Los Angeles to open a satellite office that will service the Sunkist account. After a bad phone conversation with Sally, Don gets drunk at a bar when he is supposed to be at work. Later he wakes up in jail. Pete is horrified to find out that his mother is lost at sea. She married Manolo on a cruise and it is presumed that he threw her overboard in order to inherit her money.

Hartman Center, Rubenstein Library, Duke University

Don stays home from work feigning illness and drinking too much, as he mourns what happened with Sally. Ken goes hunting with two Chevy executives and accidently gets shot in the face. Betty tells Don that Sally doesn’t want to visit him anymore and that she wants to go to boarding school. Ted and Peggy’s fondness for each other becomes apparent to others in the office. Harry calls Don to tell him that Sunkist has approved a large media budget.

David Alsobrooks

When Nike used the Beatle’s song “Revolution” in an ad campaign, the Beatles sued. Their lawyer released a statement: “The Beatles’ position is that they don’t sing jingles to peddle sneakers, beer, pantyhose or anything else.” 

Hartman Center, Rubenstein Library, Duke University

The title of last night’s show,"Favors," accurately sums up a major theme seen in the episode.  Many characters need or give favors, though not without consequences.  The SC&P staff realizes that they are competing for two similar clients, Sunkist and Ocean Spray, so one will have to be resigned. While talking to Peggy, Pete’s mother claims she is in love with her nurse Manolo, and implies that their relationship is sexual. Sylvia and Arnold are afraid because their son Mitchell is reclassified 1A by the draft after dropping out of school and sending back his draft card in protest.

Hartman Center, Rubenstein Library, Duke University

The riots and politics of the 1968 Democratic Convention in Chicago continually weave in and out of Episode 10, through media and discussions. The partners begin discussing changing the agency's name.  Don, Roger and Harry travel to Los Angeles for client presentations, including Carnation. Harry drives Don and Roger to a party in the Hollywood Hills.  Starlets and stoned hippies roam poolside. Don is invited to share a hit from a hookah. His hallucination ends with him seeing himself face down in the swimming pool. He comes to on the deck, wet and coughing, with a soaked and out-of-breath Roger telling everyone he's fine.

Repository: Hartman Center, Rubenstein Library, Duke University

This is a weekly column written by the Hartman Center, part of Duke University's Rubenstein Library that studies advertising history. Each Monday they dig through their archive to find ads for items referenced in the latest Mad Men episode. Here is this week's column (originally posted on their blog) written by Jacqueline Wachholz and the Hartman Center.

Mad Men Mondays: The Hartman Center Tackles Episode 6

May 6, 2013
Mad Men Mondays
John W. Hartman Center, Duke University Rubenstein Library

Starting today, WUNC will begin publishing the latest "Mad Men Monday" column written by the Hartman Center. A part of Duke University's Rubenstein Library, the Hartman Center studies advertising history, and each Monday they dig through their archive to find ads for items referenced in the latest Mad Men episode. Here is this week's column, written by Jacqueline Wachholz and the Hartman Center (originally posted here):

courtesy of Hartman Center, Rubenstein Library, Duke University.

AMC’s new Mad Men season debuted in April and has a lot of people talking. Locally, it’s creating a buzz at the Hartman Center, part of Duke's Rubenstein Library which specializes in advertising and marketing history. The center is an international resource for all things ad-related, and their archives are full of the sort of ads seen on Mad Men.

Beercade: The Last Barfighter
McKinney

Arcade games have long been a popular bar distraction, but Durham-based ad agency McKinney has recently taken coin-operated entertainment to a new level. Instead of inserting quarters and playing for points, two players can now insert their beer cups and battle each other for a drink. They call it the Beercade.

Chapel Hill town officials have suspended the policy that determines which advertisements are placed on transit buses.

Chapel Hill could decide soon whether to allow a pro-Israel group's ads to appear on town buses.

The American Freedom Defense Initiative's message says in part, "In Any War Between the Civilized Man and the Savage, Support the Civilized Man.” Assistant Transit Director Brian Litchfield says the town is reviewing it.

Brian Litchfield: "Our hope is to communicate with AFDI sometime this week regarding any thoughts that staff might have."

A recent study at North Carolina State University highlights how deceptive advertising affects the brains of consumers. This could have implications for aging and injured brains and how they are able to vet advertising for falsehoods. Host Frank Stasio talks about the study with Stacy Wood, Langdon Distinguished Professor of Marketing at N.C. State University’s Poole College of Management.

This program originally aired on June 20, 2012. For a link to the audio, click here.

A recent study at North Carolina State University highlights how deceptive advertising affects the brains of consumers. This could have implications for aging and injured brains and how they are able to vet advertising for falsehoods. Host Frank Stasio talks about the study with Stacy Wood, Langdon Distinguished Professor of Marketing at N.C. State University’s Poole College of Management.