Advertising

Business & Economy
7:58 am
Tue July 1, 2014

Raleigh Considers Making Businesses Remove 'Ad Cars' From Roadside

Some businesses wrap a car in their advertising and park them by the road to double as a sign.
Credit Nicolelajones / Wikipedia

The Raleigh Planning Commission wants to close a loophole in the city's sign ordinance. This morning, they'll present a proposal to the City Council that would force businesses to move vehicles emblazoned with company information away from the street.

The measure would require the vehicle to be parked behind the building or near the entrance to the business.

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The State of Things
11:41 am
Tue June 10, 2014

The Future Of Community Newspapers

Saving Community Journalism book cover
Credit uncpress.unc.edu

Community newspapers and new technology

The advent of the internet forced many industries to adjust, and newspapers were no exception. To deal with new competition and the changing face of advertising, community papers are reaching across platforms. A new book, "Saving Community Journalism: The Path to Profitability" (The University of North Carolina Press/2014) seeks to assist local papers in that transition.

 

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The State of Things
11:44 am
Thu November 7, 2013

Why Commercials Work Better When You Don’t Pay Attention

Credit Creative Commons

Think you’re avoiding the advertisements when you fast forward through using your DVR?

Think again. New research from Duke’s Fuqua School of Business shows that sometimes commercials are even more effective when you’re not paying attention. Host Frank Stasio talks to Gavan Fitzsimons, a professor in Duke’s Fuqua School of Business.

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Politics & Government
3:17 pm
Tue July 30, 2013

Chapel Hill Approves Pro-Israel Bus Advertisement

Chapel Hill transit.
Credit Town of Chapel Hill

Chapel Hill Transit has approved a pro-Israel advertisement to run inside town buses. 

The proposal is the latest in a series of polarizing ads that started last year when the Church of Reconciliation ran a poster that called for the U.S. to end military aid to Israel.  The group American Freedom Defense Initiative countered with an ad that called opponents of Israel "savages," setting off a debate about which ads should be allowed on buses. 

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Arts & Culture
2:51 pm
Mon June 24, 2013

Mad Men Monday: Season Finale Breakdown With Duke's Hartman Center

An ad for Chanel No. 5 from 1968.
Hartman Center, Rubenstein Library, Duke University

The season finale delivered many memorable moments that will keep us guessing until next year. Stan tells Don that he wants to be the one that goes to Los Angeles to open a satellite office that will service the Sunkist account. After a bad phone conversation with Sally, Don gets drunk at a bar when he is supposed to be at work. Later he wakes up in jail. Pete is horrified to find out that his mother is lost at sea. She married Manolo on a cruise and it is presumed that he threw her overboard in order to inherit her money.

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Arts & Culture
3:09 pm
Mon June 17, 2013

Mad Men Mondays: Duke's Hartman Center Locates Archival Ads From Episode 12

A Nixon-Agnew billboard from 1968, like ones the Mad Men characters would have seen.
Hartman Center, Rubenstein Library, Duke University

Don stays home from work feigning illness and drinking too much, as he mourns what happened with Sally. Ken goes hunting with two Chevy executives and accidently gets shot in the face. Betty tells Don that Sally doesn’t want to visit him anymore and that she wants to go to boarding school. Ted and Peggy’s fondness for each other becomes apparent to others in the office. Harry calls Don to tell him that Sunkist has approved a large media budget.

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The State of Things
11:38 am
Mon June 17, 2013

What Is The Relationship Between Art And Advertising?

Image of George W. Bush from the series Culture of Corruption.
David Alsobrooks
  • Artist Dave Alsobrooks discusses the lines between art and marketing

When Nike used the Beatle’s song “Revolution” in an ad campaign, the Beatles sued. Their lawyer released a statement: “The Beatles’ position is that they don’t sing jingles to peddle sneakers, beer, pantyhose or anything else.” 

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Arts & Culture
1:22 pm
Mon June 10, 2013

Mad Men Mondays: Episode 11 Recap With Duke's Hartman Center

A Purina cat food ad from 1968.
Hartman Center, Rubenstein Library, Duke University

The title of last night’s show,"Favors," accurately sums up a major theme seen in the episode.  Many characters need or give favors, though not without consequences.  The SC&P staff realizes that they are competing for two similar clients, Sunkist and Ocean Spray, so one will have to be resigned. While talking to Peggy, Pete’s mother claims she is in love with her nurse Manolo, and implies that their relationship is sexual. Sylvia and Arnold are afraid because their son Mitchell is reclassified 1A by the draft after dropping out of school and sending back his draft card in protest.

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Arts & Culture
2:00 pm
Mon June 3, 2013

Mad Men Mondays: A Look At Episode 10 With Duke's Hartman Center

A 1968 ad for Carnation instant breakfast, from Duke's Hartman Center archives.
Hartman Center, Rubenstein Library, Duke University

The riots and politics of the 1968 Democratic Convention in Chicago continually weave in and out of Episode 10, through media and discussions. The partners begin discussing changing the agency's name.  Don, Roger and Harry travel to Los Angeles for client presentations, including Carnation. Harry drives Don and Roger to a party in the Hollywood Hills.  Starlets and stoned hippies roam poolside. Don is invited to share a hit from a hookah. His hallucination ends with him seeing himself face down in the swimming pool. He comes to on the deck, wet and coughing, with a soaked and out-of-breath Roger telling everyone he's fine.

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Arts & Culture
2:50 pm
Mon May 13, 2013

Mad Men Mondays: Duke's Hartman Center Explores Episode 7

"Give him the children's aspirin more doctors recommend"
Repository: Hartman Center, Rubenstein Library, Duke University

This is a weekly column written by the Hartman Center, part of Duke University's Rubenstein Library that studies advertising history. Each Monday they dig through their archive to find ads for items referenced in the latest Mad Men episode. Here is this week's column (originally posted on their blog) written by Jacqueline Wachholz and the Hartman Center.

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