SPENT

Arts & Culture
9:20 am
Fri October 28, 2011

Urban Ministries Grateful for "SPENT"

An online game developed to help bring awareness to the needy at Urban Ministries of Durham is helping keep the organization afloat.


McKinney advertising agency developed and launched the online game SPENT earlier this year.  Players live close to the edge of joblessness and homelessness.  And at the end – they’re prompted to donate to Urban Ministries of Durham.  Patrice Nelson is Executive Director of the non-profit.  She says SPENT has brought in 41-thousand dollars so far.

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Business & Economy
5:00 am
Fri February 25, 2011

Trying to Make Ends Meet in "SPENT"

Reporter Leoneda Inge visited Urban Ministries to try out this new game – appropriately named – SPENT

North Carolina has had one of the highest unemployment rates in the nation during this recent economic downturn. Families have had to be strategic about paying rent and buying food while looking for work.  It’s almost like a real-life game of chance – one that’s extremely hard to win.  Hard life lessons are what spurred the national advertising agency – McKinney – to create an online game to bring attention to the needy on behalf of Urban Ministries of Durham.

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