Kim Wade-Benzoni

State of Things
10:37 am
Thu September 27, 2012

Enlightened Choices

Kim Wade-Benzoni (www.fuqua.duke.edu/)

As adults, we are expected to behave maturely, but scientists find that often the reverse is true. People prefer their own gain over that of others and prefer instant gratification instead of delayed reward. However, a new study shows that with the right prompting, people can be led to forgo their selfish desires in favor of leaving an altruistic legacy.

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