The Home Depot

Business & Economy
7:26 am
Wed March 6, 2013

Cree's Bright Idea: Brand Its Own Light Bulb

Cree's new LED light bulb looks like a traditional light bulb, with a fatter neck.

Cree technology is in all types of lighting panels and fixtures, but now the Durham-based company has branded its own light bulb.  Cree says its LED light bulb is a big deal.  Mike Watson is a spokesman for Cree.

“Our tag line is the best thing since the light bulb and we believe it.  And we believe with the release of the Cree LED bulb we fundamentally are changing the way people use and view light forever,” said Watson. 

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