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Business Sponsors

Consider this: Over 250,000 adults in central North Carolina and southern Virginia spend time each week listening to programs on WUNC-FM. They are affluent, influential, highly educated, well traveled--and they are intensely loyal to public radio.

According to Audience 98's public radio re-contact survey of Arbitron diary keepers, 88% say, "My opinion of a company is more positive when I find out that it supports public radio."

Does this sound like a desirable target audience for your business, corporation or professional group?

Each time your support is acknowledged on the air you are brought into a circle of shared commitment with thousands of individual contributors. No other medium gives you the equivalent high-end market exposure along with the recognition that comes from supporting a respected public service.

North Carolina Public Radio- WUNC Copy Points

Download these copy points as a pdf file

In accordance with Federal Communications Commission (FCC) regulations, WUNC-FM acknowledges businesses and organizations that contribute to our Business Support Fund. These acknowledgments may include a factual description of the company's location, goods and/or services it provides, and contact information (phone number or website). WUNC-FM reserves the right to decline a contribution. (Announcements may contain 24 words in addition to the underwriters name. Phone number with area code is 3 words. All words in website count. For example: How Many Words Dot Com is 5 words. “www dot” is never used.) A legal review will be required for all advocacy organizations.

Examples

Triangle Land Conservancy, protecting drinking water for local communities and future generations through conservation of forests, farms, and natural area. T-L-C hyphen N-C dot O-R-G.
The Irregardless Café in Raleigh, serving lunch, dinner and Sunday brunch…with live music nightly and dancing Saturday nights. Daily menus and catering information: Irregardless dot com.
Acura. Featuring the all-new, 240 horsepower tubocharged Acura R-D-X. Information at: Acura dot COM.
Jewelsmith in Durham, offering originally designed and handcrafted jewelry for over 30 years by a staff of goldsmiths, designers and gemologists. Information: Jewelsmith dot COM.

WUNC’s Copy Point Guidelines Based on the Federal Communications Commission (FCC) Regulations

Underwriting Announcements MAY

Identify the organization, nature of its business and location (up to 3 permitted).
Contain Value Neutral, factual descriptions of goods and services.
Contain a telephone number OR website where information can be obtained.
Mention historical information…length of time the sponsor’s establishment has served the area.
Contain a bona-fide, trademarked corporate slogan that meets all other guidelines.

Underwriting Announcements MAY NOT

Contain qualitative or subjective language or state facts that cannot be proven.
Contain inducements to buy or calls to action.
Mention cost, price or rate information.
Use first or second person pronouns (You, Yours, We, Ours)
Contain language advocating political, religious or social causes.
Contain dramatic, shocking or disturbing language.
Imply that its services or products are of high quality or superior in nature through the mention of awards, certifications or licenses.

Web Sponsorships

WUNC offers business sponsors the oportunity to reach WUNC listeners directly through our web banner ads.

Banner ads:

Must be scalable to 125x125 pixels
Should be delivered in .jpg, .gif or .png format (other formats will require an additional charge to convert)
Will appear throughout wunc.org

Example:

For more information, contact Our Development Department or fill out this online form.

As a publicly funded station, WUNC-FM reserves the right of full editorial control over the content of underwriting credits in order to ensure that they adhere to the standards that WUNC FM’s listeners and supporters expect from all our broadcast material. Wording for acknowledgments is worked out by the contributing company or their representative agency and the Development staff of WUNC-FM. This wording is also subject to approval by WUNC FM's station management.