The Upside of Irrationality

We all do irrational things. Perhaps the strangest thing of all is convincing ourselves that we don’t. What if we embraced the irrationality of human decisions? Would we find that there are advantages to making illogical decisions?

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http://today.duke.edu/2010/06/ariely.html

Duke University Professor Dan Ariely thinks so. In his book, “The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home” (Harper/ 2010), he shows how logic isn’t all it’s cracked up to be. Guest host Isaac-Davy Aronson talks about the limits of logic with Dan Ariely, professor of psychology and behavioral economics at Duke.

This program originally aired on February 16, 2012.  For a link to the audio, click here.