Spelling Bee Style

Oct 13, 2017
Originally published on October 13, 2017 11:16 am

Way less A-W-K-W-A-R-D than your average middle school spelling bee. In this quiz, contestants need to identify a fashion label and then correctly spell the brand name.

Heard On Adam Conover: Adam Fixes Everything

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OPHIRA EISENBERG, HOST:

In our next game, we imagine what would happen if Heidi Klum hosted the Scripps National Spelling Bee. As you know in spelling bees, one word you're in, the next word you're out. Let's meet our next two contestants - first up, Ruchi Nanda on buzzer number one.

(SOUNDBITE OF BELL)

EISENBERG: You were a financial consultant, but you just started business school with an aim to move into the entertainment industry. Welcome.

RUCHI NANDA: Thanks for having me.

EISENBERG: Ruchi, you considered auditioning for "MasterChef."

NANDA: Yes, I did.

EISENBERG: But then you found out it's a big time commitment.

NANDA: I was very interested in auditioning. They were coming to New York City. And I found out it's a three-month commitment. You spend most of your time in a hotel, learning recipes, learning how to cook. Fortunately, I've already made my tuition payment. There's no way I can leave school now (laughter).

EISENBERG: Right. So once once you're locked in there, that's it - no friends, no family, no outsiders.

NANDA: No.

EISENBERG: You're doing that show. But that's also why they're so good, I guess, right?

NANDA: That is. That's why every single dish looks like it's restaurant quality.

EISENBERG: All right - makes sense. I'm sorry that you're not part of it, but maybe there'll be like "MasterChef Part Time."

(LAUGHTER)

EISENBERG: Your opponent is Katie Jurina on buzzer number two.

(SOUNDBITE OF BELL)

EISENBERG: You work in account management at a media consulting firm, and you've been trained to see advertising everywhere you look. Welcome.

KATIE JURINA: Thank you.

EISENBERG: Katie, you recently started making vision boards, which I love. Now, please explain for those of us who do not know what a vision board is what it is and why you make them.

JURINA: So it's kind of like what middle school girls did in their rooms but, like, with a purpose.

EISENBERG: (Laughter).

JURINA: I mean, with cutting magazine things out, obviously,

EISENBERG: Yeah. Yeah.

JURINA: Yeah.

JONATHAN COULTON: Neat.

(LAUGHTER)

JURINA: Didn't really quite get the rims going - but yeah, it's like a visual representation of the things you want to manifest in the next year or so.

EISENBERG: So what do you do with a board that represents a goal you did not meet.

JURINA: We have a super high-quality shredder at the office.

(LAUGHTER)

JURINA: And it's like really satisfying to see everything just sort of, like, decimate before your eyes, much like your life over the past six months, so - yeah.

(LAUGHTER)

EISENBERG: Fantastic. Thank you for that answer. Remember Ruchi and Katie - win two games, and you move on to our final round. Let's go to your first game. So your game is called Spelling Bee Style. It's simple. We're going to read you a sentence about a fashion brand, but the last word is a blank. You need to fill in the blank by spelling the fashion word. Here we go. Maya Rudolph is known for her impression of this Italian fashion-house owner, Donatella blank.

(SOUNDBITE OF BELL)

EISENBERG: Katie.

JURINA: V-E-R-S-A-C-E. Versace.

EISENBERG: Yeah.

(APPLAUSE)

EISENBERG: That's right. We're not kidding. It's really a spelling game. That's what we're doing.

(LAUGHTER)

COULTON: NBA star Steph Curry has a sweet endorsement deal with the athletic apparel company Under blank.

(SOUNDBITE OF BELL)

COULTON: Katie.

JURINA: A-R-O-M-R. Armor?

COULTON: No, I'm sorry. You know it's incorrect.

(LAUGHTER)

COULTON: Yeah. Ruchi, can you steal?

NANDA: A-R-M-O-U-R.

COULTON: That's right.

EISENBERG: Yeah.

(APPLAUSE)

EISENBERG: It's an American company, but the founder chose the British or Canadian spelling of armor with a U because in the early 2000s, he thought would be - it would make for a better toll-free number, 1-888-4-armour.

(LAUGHTER)

EISENBERG: My preppy friend pops the collar on his polo shirt from this label founded in 1985, Tommy blank.

(SOUNDBITE OF BELL)

EISENBERG: Katie.

JURINA: H-I-L-F-I-G-E-R? Hilfiger?

EISENBERG: Yeah. That's correct.

(APPLAUSE)

COULTON: This Japanese fashion brand used to be called Unique Clothing Warehouse, but shortened it to blank.

(SOUNDBITE OF BELL)

COULTON: Ruchi.

NANDA: U-N-I-Q-L-O.

COULTON: That's right - Uniqlo.

(APPLAUSE)

EISENBERG: I splurge on a $98 pair of Wonder Under yoga pants from Canadian at-leisure brand, blank.

(SOUNDBITE OF BELL)

EISENBERG: Ruchi.

NANDA: Lululemon. L-U-L-U-L-E-M-O-N.

EISENBERG: That is correct. Yes.

(APPLAUSE)

EISENBERG: This is your last clue.

COULTON: The one-time "Project Runway" judge who critiqued the contestants pants by saying, that crotch is insane is fashion designer Michael blank.

(SOUNDBITE OF BELL)

COULTON: Ruchi.

NANDA: Kors. K-O-R-S.

COULTON: Yeah, that's right.

(APPLAUSE)

EISENBERG: All right. Puzzle guru Art Chung, how did our contestants do?

ART CHUNG: It was a close game. Ruchi, well done. You're one step closer to our final round.

(SOUNDBITE OF MUSIC)

EISENBERG: If you know how to spell Kors because it was in Monday's crossword puzzle between kettle and Ragnarok, you should be a contestant on our show. Go to AMAtickets.org. Coming up, Jonathan Coulton and I will try to guess a mystery guest's secret. I'm Ophira Eisenberg and this is ASK ME ANOTHER from NPR.

(APPLAUSE) Transcript provided by NPR, Copyright NPR.