North Carolinians – Even Millennials – Don't Eat Enough Veggies

Jun 13, 2017

FNV has worked to promote healthy eating habits, including with banners at the American Tobacco Campus in Durham.
Credit Jason deBruyn / WUNC

Millennials like to think that they eat healthier than their parents. But new research shows they still aren't eating the recommended servings of fruits and vegetables.

Now, Blue Cross and Blue Shield of North Carolina has partnered with FNV to promote healthy eating habits.

Kathy Higgins is leading the effort for Blue Cross. She points to data that show only 7 percent of North Carolinians eat the recommended doses of fruits and veggies every day.

For millennials, the figures are higher, but healthy habits are still lacking.

"Fewer than half of the millennials in the Raleigh-Durham area each fruits and veggies more than once a day. And that's who we’re targeting, and that’s who were trying to move the needle on," said Higgins.

Food deserts exist across the state, which make it difficult for people to form healthy habits. According to Blue Cross, there are some 350 food deserts that affect 1.5 million residents. This contributes to the state ranking No. 31 in terms of overall health.

FNV has partnered with athletes like basketball star Steph Curry and NFL quarterback Cam Newton to encourage people to eat more greens.