Governor McCrory is the subject of a new TV ad that seeks to boost his image.
A non-profit group called Renew North Carolina has bought at least 150 thousand dollars' worth of advertising time in the state's three largest television markets. They're scheduled to run over the next month. In one ad on the group's website, Governor McCrory talks about education, tax, and health care reform.
"We're stepping on the toes of the left and the right, to make tough, necessary changes. We've already reduced taxes to help families and create jobs," said McCrory.
The PR effort comes soon after the governor failed to keep state lawmakers from overriding two bills he vetoed. Several potential Democratic gubernatorial challengers are already exploring running against McCrory.