The Man Behind The Weather Channel

Sep 20, 2011

Given how often we turn to The Weather Channel to find out what to wear, when to wash our cars or whether we should be evacuating in the face of a hurricane, it's hard to believe there was a time when the idea seemed like a joke. But media mogul Frank Batten believed a 24-hour weather network could both save lives and make money. Host Frank Stasio talks with author Connie Sage about Batten's life and his achievements in a new book, "Frank Batten: The Untold Story of the Founder of the Weather Channel" (University of Virginia Press/2011).