The title of last night’s show,"Favors," accurately sums up a major theme seen in the episode. Many characters need or give favors, though not without consequences. The SC&P staff realizes that they are competing for two similar clients, Sunkist and Ocean Spray, so one will have to be resigned. While talking to Peggy, Pete’s mother claims she is in love with her nurse Manolo, and implies that their relationship is sexual. Sylvia and Arnold are afraid because their son Mitchell is reclassified 1A by the draft after dropping out of school and sending back his draft card in protest.
Peggy tells Pete what his mother said to her over a friendly post client meeting dinner. Later Pete argues with his mother about Manolo. Don awkwardly brings up Mitchell’s draft status at a client dinner with Chevy. Peggy calls Stan to remove a dying rat from her apartment but he refuses to help. Sally and her friend Julie stay at Don and Megan’s apartment while attending the Model UN. They meet Mitchell in the lobby and swoon over him.
Ted gets mad at Don for the uncomfortable moment during the Chevy dinner. He offers to help get Mitchell into the Air National Guard if Don will agree to drop Sunkist in favor of Ocean Spray. Don agrees and calls Sylvia to tell her the good news. Julie signs Sally’s name on a love note slipped under Mitchell’s door. Sally returns to retrieve the note from the Rosen’s apartment, only to find Sylvia and Don about to have an affair. She runs away and Don tries to follow. Bob tries to reassure Pete about Manolo and touches his knee to Pete’s suggestively. Pete rebuffs Bob and fires Manolo. Don comes home drunk and Megan tells him that he is the “sweetest man” for helping Mitchell. Sally shouts “you make me sick!” and runs off to her room. Don tries to talk to Sally but makes up a weak excuse.
Episode nine’s plot referred to Post cereals, whiskey sours, rat traps, tea, and Ocean Spray, among other things. Here is a selection of ads that illustrate some of the products and cultural references mentioned in Sunday night’s Mad Men. A gallery of highlighted images from the Hartman Center may also be found on Pinterest and Flickr.
This is a weekly column created by the Hartman Center, part of Duke University's Rubenstein Library that studies advertising history. Each Monday they dig through their archive to find ads for items referenced in the latest Mad Men episode. This week's column (originally posted on their blog) was written by Jacqueline Wachholz and the Hartman Center.
Previous Mad Men Mondays columns: