A Great Deal: ADF Offers $10 Tickets To Attract Young Audiences

Jun 12, 2014

Paul Taylor Dance Company
Paul Taylor Dance Company
Credit ADF

The American Dance Festival kicks off today. ADF's mission is to support modern dance, and as a part of that they commission artists to create new work.

This year, there is a push to get a younger audience. Jodee Nimerichter directs the festival.

"I have to say I've had a lot of younger people come to me and say they'd love to see more, but they can't really afford it," she says.  So for the first time this year, $10 tickets are being offered for people 18-30 years old. You just need to show a valid ID.