Kirk Siegler

Kirk Siegler reports for NPR, based out of NPR West in California.

Siegler grew up near Missoula, MT, and received a B.A. in journalism from the University of Colorado.  He’s an avid skier and traveler in his spare time.

If you haven't been to Palisades Park — the famous oceanfront park in Santa Monica, Calif. — chances are you have seen its swaying palm trees and sweeping ocean vistas in movies and commercials.

Running up the wooden stairs that plunge to the beach is the workout to do in this city where it seems like you have to be fit to fit in. In fact, most early mornings before work hours, this park seems more like an outdoor gym than anything else, with running clubs, weight training and kickboxing classes.

How do you reach an audience of more than 200,000 people a day in an important swing state without buying an expensive TV ad?

If you're Sid Overton, you build a blimp and fly it alongside one of Colorado's busiest freeways.

"It says, 'Romney For President. He Creates Jobs,' " Overton told KUNC.

Colorado is a good venue for a presidential debate focusing on domestic issues. The first of three highly anticipated debates between President Obama and his Republican challenger, Mitt Romney, will take place Wednesday at the University of Denver.

The state is known for its independent voting streak, and much like the rest of the country, there are sharp political divides about the role of government in the economy. In Colorado, those differences grow from two distinct population centers.

Watching the first 20 minutes of Saturday Night Live's season premiere in Denver, I counted at least four ads by the Obama campaign and liberal groups backing the president. Just one ad countering their message was aired in the same span by the Romney campaign.

Some well-funded pro-Mitt Romney superPACs and other advocacy groups are pulling their TV ad dollars in Pennsylvania and Michigan and are doubling down on efforts in what they consider to be more crucial swing states — such as Florida, Ohio, Iowa and Colorado.

Those are states where President Obama has also been spending considerable time campaigning lately, but where he's facing a barrage of attack ads from his Republican rival and the conservative superPACs, such as American Crossroads, and nonprofit advocacy groups, like Americans for Prosperity.

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