Geoff Nunberg

Geoff Nunberg is the linguist contributor on NPR's Fresh Air with Terry Gross.

He teaches at the School of Information at the University of California at Berkeley and is the author of The Way We Talk Now, Going Nucular, Talking Right and The Years of Talking Dangerously. His most recent book is Ascent of the A-Word. His website is www.geoffreynunberg.com.

"Big Data" hasn't made any of the words-of-the-year lists I've seen so far. That's probably because it didn't get the wide public exposure given to items like "frankenstorm," "fiscal cliff" and YOLO.

Mitt Romney was on CNN not long ago defending the claims in his campaign ads — "We've been absolutely spot on," he said. Politics aside, the expression had me doing an audible roll of my eyes. I've always associated "spot on" with the type of Englishman who's played by Terry-Thomas or John Cleese, someone who pronounces "yes" and "ears" in the same way — "eeahzz." It shows up when people do send-ups of plummy British speech. "I say — spot on, old chap!"

When you consider how carefully staged and planned the debates are and how long they've been around, it's remarkable how often candidates manage to screw them up. Sometimes they're undone by a simple gaffe or an ill-conceived bit of stagecraft, like Gerald Ford's slip-up about Soviet domination of eastern Europe in 1976, or Al Gore's histrionic sighing in 2000. Sometimes it's just a sign of a candidate having a bad day, like Ronald Reagan's woolly ramblings in the first debate with Walter Mondale in 1984.

I have a quibble with the title of David Skinner's new book, The Story of Ain't. In fact, that pariah contraction plays only a supporting role in the story. The book is really an account of one of the oddest episodes in American cultural history, the brouhaha over the appearance of Merriam-Webster's Third International Dictionary in 1961.

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