Fuqua School of Business http://wunc.org en Why Commercials Work Better When You Don’t Pay Attention http://wunc.org/post/why-commercials-work-better-when-you-don-t-pay-attention <p>Think you’re avoiding the advertisements when you fast forward through using your DVR?</p><p>Think again. New research from <a href="http://www.fuqua.duke.edu/">Duke’s Fuqua School of Business</a> shows that sometimes commercials are even more effective when you’re not paying attention. Host Frank Stasio talks to <a href="https://faculty.fuqua.duke.edu/~gavan/bio/GJF_Duke_site/Home.html">Gavan Fitzsimons</a>, a professor in Duke’s Fuqua School of Business.</p> Thu, 07 Nov 2013 16:44:10 +0000 Alex Granados & Frank Stasio 25419 at http://wunc.org Why Commercials Work Better When You Don’t Pay Attention Can The Pitch Of Your Voice Affect Your Income? http://wunc.org/post/can-pitch-your-voice-affect-your-income <p><a href="http://www.sciencedirect.com/science/article/pii/S1090513813000238">A new study</a> from Duke University says it can. Research finds that male CEOs with deeper voices make more money, manage larger firms, and have a longer tenure than those with higher pitched voices. The study follows <a href="http://www.as.miami.edu/personal/cklofstad/14_voice_pitch.pdf">another published last year</a> by Duke scientists revealing that deep-voiced people are perceived to have better leadership qualities.</p> Thu, 18 Apr 2013 18:00:00 +0000 Laura Candler 13846 at http://wunc.org Can The Pitch Of Your Voice Affect Your Income? What Did You Say? Racial Slurs In The Workplace http://wunc.org/post/what-did-you-say-racial-slurs-workplace <p><span style="line-height: 1.5;">A researcher from Duke’s Fuqua School of Business has helped analyze a series of studies and publish a </span><a href="http://orgsci.journal.informs.org/content/early/2013/02/27/orsc.1120.0809.abstract" style="line-height: 1.5;">paper</a><span style="line-height: 1.5;"> on the prevalence of racial slurs used in the workplace.&nbsp; There’s a growing body of online humor that has been pegged “friendly prejudice.”&nbsp; You can hear it in this popular video titled – </span><a href="http://www.youtube.com/watch?v=watjO62NrVg" style="line-height: 1.5;">“Dear Whit Wed, 13 Mar 2013 11:09:59 +0000 Leoneda Inge 11918 at http://wunc.org What Did You Say? Racial Slurs In The Workplace Duke CFO Survey Shows Pessimism http://wunc.org/post/duke-cfo-survey-shows-pessimism <p>The latest Duke University CFO Magazine survey shows rising pessimism among companies in the US and abroad.<br> Wed, 12 Sep 2012 13:00:00 +0000 Leoneda Inge 1915 at http://wunc.org Chief Marketing Officers Spend on Social Media http://wunc.org/post/chief-marketing-officers-spend-social-media <p>Marketing executives say they’re hiring and they’re increasing social media budgets.</p><p>Chief Marketing Officers questioned for the bi-annual C-M-O Survey, say they plan on spending about 10-percent of their budgets on social media.&nbsp; That’s an increase of three-percent.&nbsp; Christine Moorman is a professor at Duke’s Fuqua School of Business and director of The C-M-O Survey.&nbsp; She says the increase shows companies are trying to figure out how to integrate social media with the rest of their strategy.</p> Wed, 07 Sep 2011 14:00:00 +0000 Leoneda Inge 7498 at http://wunc.org Duke Study Looks At Offshoring Jobs http://wunc.org/post/duke-study-looks-offshoring-jobs <p>A new report from Duke University’s Fuqua School of Business shows a shortage of skilled workers in the U-S may be one of the main reasons for the off-shoring of American business service jobs.&nbsp; Arie Lewin is a Duke professor of strategy and international business.&nbsp; He says American companies in I-T services and software development are not saving money by off-shoring</p> Fri, 21 Jan 2011 07:35:00 +0000 Leoneda Inge 10247 at http://wunc.org