Apple has Siri, Microsoft has Cortana, Amazon has Alexa — and the list goes on. Today’s tech titans all offer “digital assistants” integrated into their devices, to help our lives run just a little more smoothly.
Driven by artificial intelligence, these voice assistants can navigate for us, set reminders and prod us awake with alarms. But for many consumers, frustrations with the technology can outweigh its benefits. Have you ever asked Siri what time your appointment is on Sunday, and heard her say, “How about a web search for it?”